The Pratt Institute's 50 Most Groundbreaking Designs

IBM Logo

Artist: Paul Rand

Year: 1972

Medium: Illustration

The IBM logo was first designed in 1956, but it took the next decade to master and be used as the official company logo in 1972. The stripes represent ideas of speed and progress, and the design continues to be used today.

[via Pratt]

Tags: pratt, designs
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