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The Pratt Institute's 50 Most Groundbreaking Designs

Dunkin' Donuts Logo

Artist: Lucia DeRespinis

Year: 1980

Medium: Illustration

DeRespinis designed this logo using round letters—reminiscent of the round shape of donuts—and her five-year-old daughter's favorotie colors pink and orange. The logo has grown to become widely recognized and has been representing the chain for more than 20 years.

[via Pratt]

Tags: pratt, designs
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