Jägermeister Unveils Bottle With Thermo-Sensitive Label

Jägermeister Unveils Bottle With Thermo-Sensitive Label

Jägermeister recently tapped Russian graphic designer Semyon Kirilin to craft a new bottle for the German brand's flagship product. Kirilin's redesign includes matte black glass retained by the bottle's original rectangular aesthetic. Switching from green to black wasn't the only overhaul in the process. At room temperature, the bottle appears blank, but after placing it in a chilled surface, the Jägermeister's thermo-sensitive label gradually appears.

[via DesignTaxi]

Tags: jagermeister, packing-heat, thermo-sensitive-labels
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