Actor Joseph Gordon-Levitt Teams With LEVI'S To Promote Community-based Art Project

In 2010, actor Joseph Gordon-Levitt founded hitREcord, a community-based, Internet driven art production company. He allows submissions, draws from the best, and PAYS all contributors when their material is used professionally. What a nice thought, right?

Furthering the hitREcord idea, Gordon-Levitt has formed a strategic partnership with LEVI'S to extend his brand's reach through that of the world's most famous jeans maker. They'll aid in supporting the hitREcord community and also produce a 6 city mini-tour celebrating the company's achievements.

Enough from us, watch the above video and hear from Gordon-Levitt himself how it will all go down.

Tags: art, video
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