Why you should know about him: Tyson Toussant is the founder of sustainable textile company, Bionic Yarn, which makes high-performance eco-thread by recycling old plastic waste. He's proven that you can make jeans, bags, and much more with his product. Pharrell has been a fan of Toussant's work since 2009, appearing in numerous videos with Tyson to promote Bionic Yarn as a brand ambassador. In a video interview the two of them did with Complex, Pharrell says, "If you build smart and shop smart, you're living smart. It's Bionic."