China's Crosswalk Project Spreads Environmental Awareness

China's Crosswalk Project Spreads Environmental Awareness

DDB China proposed the idea of crosswalks designed with trees to the China Environmental Protection Foundation, to provoke awareness for the environment by reminding people that they're "walking all over it." On the other hand, as people walk by, they create more leaves on the tree, offering the perspective that it's not too late to save the environment. The video below shows exactly how it works. 

[via Fubiz]

Tags: china, crosswalk, environment, awareness
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