Selling Stuff With Cool (Fake) Stories

Selling Stuff With Cool (Fake) Stories

Ever wonder how much people are willing to pay for an object if they think it holds some significance? The authors behind Significant Objects set out to answer just that question. Here's how it worked: they made up stories about objects, then sold those objects to see how much the stories ended up making the objects worth. Some would call it lying, other's would call it cheating, they call it "a literary and economic experiment". [DesignObserver]

Tags: significant-objects, book
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