Lung Cancer Alliance USA recently unveiled a series of controversial service announcements proclaiming that just about everybody "deserves to die", if they have lung cancer. Intended to challenge those who believe lung cancer victims deserve to suffer because they've brought their illness upon themselves, LCA and Laughlin Constable created a series of advertisements that tackle the bias and stigma attached to those battling this atrocious disease. Hit the thumbs for a look at these disputable ads used by Lung Cancer Alliance USA. And, peep this crazy video found below. [DesignTaxi]
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