Penguin Books "Unputdownable" Campaign Puts Literature Directly Into Readers Hands

Penguin Books "Unputdownable" Campaign Puts Literature Directly Into Readers Hands

Penguin Books is well known for distinctive book covers. For a new campaign in Malaysia, dreamed up by Saatchi & Saatchi, Karen Wong has put the iconic designs to great use —literally putting them in the hands of readers. Reminding people to get well and truly stuck into literature, the campaign brings the power of the written word to life in imaginative ways. [Behance]

Tags: advertising, graphic-design, books
blog comments powered by Disqus