Watch: IKEA Transforms Ads Into Street Art In Milan

Watch: IKEA Transforms Ads Into Street Art In Milan

Created to promote Milan Design Week, IKEA recently launched a new campaign that borrows from the likes of Banksy and OBEY. The Swedish furniture brand recently commissioned street artists to wheat paste over ads placed in subway stations in Milan, transforming IKEA's traditional ads into sponsored street art. The campaign tagline, "People Bring Design to Life". Continue below to watch a clip of IKEA's transformation throughout the underground of Milan. [PSFK]

Tags: watch, ikea, street-art, wheat-paste, commercial-street-art
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