Originators of the "fantasy" sports poster, the Costacos Brothers made personality driven lithographs that catapulted athletes beyond their teams and to individual stardom. Their quirky designs found guys like legendary San Francisco 49er Ronnie Lott posing as "Designated Hitter." In short, they turned athletes into kick-ass Hollywood action stars (with titles that might better fit a more "adult" form of film).

For The Kids, an exhibition of original lithographs from the Costacos archives, celebrates the legacy of these posters. The show is filled with gems, all with powerful photography and hilarious porn-like titling. It is a triumphant assemblage of sport's golden era of Athlete posters.

For The Kids runs through March 4, 2012 at both Country Club (7561 Sunset Blvd, Los Angeles, CA) and the Mondrian Los Angeles (8440 Sunset BLVD, West Hollywood).

Check out some of the great sports posters of the 1980s.

Tags: sports, football, basketball, poster, design
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