Coca-Cola Changes Red Cans To White

Coca-Cola Changes Red Cans To White

On November 1, Coca-Cola will replace the color of their iconic red cans. This marks the first time Coke changes colors and it's all in honor of the company's support and commitment to polar bear conservation. Coke has been working with the World Wildlife Fund to create Arctic Home, their new campaign aimed to protect the homes of these threatened species. Expect to see Coke's white cans on shelves through February 2012. [TheDieline]

Tags: coca-cola, packing-heat, package-and-design
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