Target Hits The Bullseye With New Ad Campaign

Graphics designer Allen Peters created this smart new ad campaign for Target. At first glance Allen's massive 50-foot posters appears to resemble your ordinary bullseye, but walk closer and you'll notice there's a lot more going on. The detail within the design is meant to change depending on your distance from the ad. Pretty cool stuff. Click the thumbs to check out a collection of Target's new campaign. [Moonward]