K-Swiss and Lil' B Connect

K-Swiss has sponsored the latest series by Gonzo World, which takes us into the daily life of Bay Area rapper Lil' B. The intent, of course, is to share his "gonzo lifestyle." K-Swiss knows characters (Kenny Powers, Joey Yates, etc.), so the decision to link with Based God isn't entirely surprising. The series consists of three episodes. Catch the first here. [Youtube]

Tags: advertising, video, lil-b, k-swiss
blog comments powered by Disqus