Boston-based shoe company New Balance opened their first North American "Experience Store" in New York City's Flatiron District today. Focusing on the brand's long heritage and dedication to the American worker, the store reflects the company's history, appreciation of domestic manufacturing, and innovative product.

We popped into the 4,000+ square foot space this morning and met up with Creative Director Mark Keegan, who walked us through the new store and talked about the new kinds of experiences they're offering to consumers. Check out this gallery of our visit.

New Balance 
5th Ave & 20th St. 
New York, New York 10011 
800-343-4648

Hours: 
M-Sat: 10-8 
Sun: 11-6

(Photo courtesy of New Balance)

Tags: new-balance, store-opening
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