Well Played: Nike's Presents "Tales from the Kitchen: Hyperfuse" Animated Video

When you lace up your Nikes, you may not consider the people who masterminded the exact design and feel of your kicks. In Tales from the Kitchen, a short animation by NY design agency Doubleday and Cartwright, Nike spotlights the research and inspiration behind the inventive Hyperfuse model, which fuses three materials into one for strength and breathability. The animation features Shane Kohatsu, Nike's Innovation Lead for Basketball, and Ben Shaffer, the innovation lead for Nike Sportswear. 

Tags: well-played, nike, nike-hyperfuse, animation, china
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