Proof of Concept: An Inside Look at the New Insight Flagship Store in L.A.

Proof of Concept: An Inside Look at the New Insight Flagship Store in L.A.

Photos courtesy of ClaytonWoodley at LePanda.com

The new Insight flagship on Main Street in Venice is a walk away from the Venice Beach Skate Park and Abbot Kinney. The concept space was thought up by Insight's Creative Director Steve Gorrow and brought to life by Insight Garage Artist Peter Wilday. Wilday says, "Nothing has an expiry date. I'm inspired by all things old. All the materials for the store were hand-picked from old barns, parts of houses, warehouses, etc."

The event space will have revolving installs from the Insight artists and will be a performance space for its musicians. In addition to the seasonal collections, the space will have limited edition capsule ranges as well as books, magazines, music, and art for sale. The lady legs/gun head statue comes from the mind of Steve Gorrow, and the knitted gun comes from Insight's "Untitled" campaign they shot over in Bali. Click on the thumbnails for a look at the space, and go check it out if you're in L.A.

Insight LA Store
1501 Main Street
Venice, CA 90291
For event info...
Tags: insight, flagship
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