As you've probably heard, Gap had its hands full last week when the Internet went nuts over the clothing retailer's new Helvetica-meets-gradient square logo. In response to particularly harsh commentary on design blogs and amongst the Twitterati, Gap made the decision to revert its website back to the old logo on Monday, October 11. Unfortunately a lot of the new Gap clothing already has the recalled logo on the tags, so we'll have to see how it actually plays out. Don't worry, though, Gap: People still love your brand, and not every logo rebranding effort is a home run. As a tribute to the recent controversy, we've compiled our Top 10 Logo Redesign Missteps of the Past Decade for your viewing pleasure.

yo October 18th, 2010 at 04:42 PM
the gap new logo was beyond ugly. that square shit in the corner is pointless. i hate the itunes one also. good call on that.
jay prince October 18th, 2010 at 04:45 PM
what about duane reade. that was terrible.
Johnny Complex October 19th, 2010 at 12:08 AM
lol who writes this shit? It's great!
sam spitfire October 19th, 2010 at 12:58 PM
i believe tropicana did a sick job with the new but humans are too rushed & dont wait to just read the label, so tropicana thought they screwed up, still think its way better than the old.
Dogg October 19th, 2010 at 09:43 PM
The swooshes are supposed to represent "grill" and "chill." More like "crap" and "more crap."
Keith October 19th, 2010 at 10:34 PM
You forgot the worst design change of the century: XEROX.