The clothing label Ransom is one of the many awesome things to come out of the Matt George empire (Goodfoot, Nomad, Stüssy Canada), and for the past few seasons the Canadian brand has been knocking footwear collaborations out of the park with its "Ransom by adidas" series. The fall collection will be hitting stores soon, but the team at Ransom is already putting finishing touches on the Spring 2011 product.

Fraser Avey of the Ransom brand just got done working with photographer Vincent Skoglund, who developed and shot the campaign for the forthcoming spring collection. The two caught up for an interview to discuss Vincent's backstory and the process behind the campaign. Hit the jump to read the interview and to see some shots from the upcoming Spring 2011 Ransom by adidas campaign.