Recently you shot for the upcoming Ransom by adidas Spring 2011 campaign in your native Sweden. What approach did you take with the shoot, and how did it all come together?
"After meeting with the crew earlier this year, I knew that we had the same mindset and had a good shot at starting a great collaboration. Since the products are interesting and based on outdoor culture, it's a great fit. A lot of times there are just too many people involved, but for this we were a small crew so we traveled easily to the different places. I like that."