HAT Dunderdon $40, dunderdon.com
SCARF Ransom $60, ransomshop.com
JACKET Rocawear $275, rocawear.com
SHIRT Rocawear $58, rocawear.com
DENIM Rocawear $98, rocawear.com
SNEAKERS Air Jordan VIII $140, jumpman23.com

SHIRT Rocawear $78, rocawear.com
DENIM Rocawear $98, rocawear.com
SNEAKERS Vans $140, vans.com

After a decade in the business, Rocawear remains a major player—much like its founder, Jay-Z. here’s our exclusive preview of the brand’s 10th anniversary collection.

THE ROC FILES

LOOKING BACK AT 10 YEARS OF ROCAWEAR.

1999
Brand officially launched by Jay-Z and Damon Dash. It was all good just a decade ago.

1999
Jay-Z debuts Rocawear on the cover of Vol. 3…Life and Times of S. Carter.

2002
State Property sub-line is launched by Beanie Sigel. Chain gang!

2003
The line earns fashion cred when Naomi Campbell becomes the face of the brand

2005
Dame sells his stake in the company for a reported $30 million.

2007
Rocawear is bought by Iconix Brand Group for a reported $204 million in cash

2009
Rocawear releases 10th-anniversary cologne. Smells...like...money!