Absence of color

Vodka, known for its no-bullshit take on taste, color, and carbs, is the liquor of choice for our generation. But should you be spending extra money on premium labels? Of course. What are you going to do, save it? Seriously though, premium vodkas are made using high-quality ingredients and are filtered multiple times so they go down smooth without the chemical taste of hangover-inducing impurities. Yes, you're going to pay for a pretty bottle and the cool factor, but at the end of the day, a vodka that's made well will get you through cocktail hour without a grimace and allow you to keep feeling brilliant all night.

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