Without grants or sponsorships, it's tough to open a gallery because it doesn't have a quick return. We were fortunate to have access to great artists who'd been working with us through Upper Playground and to have a space on top of the store, which attracts foot traffic. But honestly, for us, it was credit cards all the way.

Artwork is one of the toughest sells because nobody really needs it. In the beginning, most of our attention was spent educating collectors about why the art we were showing was important. We stopped providing booze at the events, so now guests come to the openings to actually see the work. Art dealing is about quality. So as far as artists are concerned, the only prerequisites are ‘Do they take their work seriously?' and ‘Can we sell it?'"



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