Natural Selection

ELEMENT SKATEBOARDS
“I carry a small Bible with me everywhere I go. When I go to the club I have to find a purse that it fits in. If I’m filming, I read the Bible before I get on set so I can get centered. I feel incomplete if I don’t have a Bible with me.”
elementskateboards.com

STEELCASE
With construction that goes easy on the environment, the Think chair’s commitment is deep-seated. Zing!
$719, steelcase.com

AMAZON
We’re not sure if Amazon had the environment in mind, but its Kindle = digital books = less paper.
$400, amazon.com

SIGG
Bottled water is mad wasteful. SIGG’s Classic line of metal bottles helps you do your part, and they look dope.
$19, mysigg.com

ETNIES
The Seed Project uses recycled materials in all products and donates 1 percent of profits to the environment. etniesculture.com/seed
etniesculture.com/seed

BRUNTON
Use one of these SolarRolls to charge your iPod, camera, or computer with the sun. Sweet.
$220, brunton.com

PUMA
The Urban Mobility Bike is out in a “Glowrider” series that glows in the dark. Look for Kanye rocking it on tour.
$990, puma.com

A STUPID BAG
It’s never too late to take a stab at Whole Foods hype, and these canvas bags are just as good, minus the bougie-ness.
$10, astupidbag.com

BURTON
The ’09 iDiom line uses recycled materials and the color of the year to get you amped on saving the world.
$500, burton.com