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BRAND SHOUT

PRADA

PRADA

The name alone connotes luxurious style, but Prada has function to match its form. Try this water resistant jacket and pair it with Prada’s new calfskin loafers. It may be rainin’ but you'll be stuntin’

INSIGHT

INSIGHT

Clothing is just one medium of many for this brand, which champions surf/skate/punk/art culture with a fun-lovin' Aussie twist. Check the website for info-plus some truly dope wallpapers.

MORPHINE GENERATION

MORPHINE GENERATION

The military-inspired jackets from this up-and-coming brand are stylish updates of traditional looks. The L.A.-based line was founded in 2003 by a musician and a fashion photographer, meaning it rocks hard and girls dig it.

RSRV

RSRV

Pronounced "RESERVE," Enyce's new brand debuts this fall with an understated, mature collection that features classic cuts of jackets, knits, and denim. Premium product at an accessible price - we APRV.

BILLIONAIRE BOYS CLUB

BILLIONAIRE BOYS CLUB

Deflate the hate - BBC is moving past pricey tees with stylish pieces like this houndstooth print shirt. Look for more at BBC's two new stores, opening this fall in NYC and Hong Kong.

MAIDEN NOIR

MAIDEN NOIR

The Seattle-based brand is our go-to for skull shirts, but check out this season's full line of cut- and-sew knits, selvedge denim, and a series of accessories that includes an upcoming footwear collab with the Japanese company cause shoes.

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