STYLE // BRAND SHOUT
PRADA
The name alone connotes luxurious style, but Prada has function to match its form. Try this water resistant jacket and pair it with Prada’s new calfskin loafers. It may be rainin’ but you'll be stuntin’
INSIGHT
Clothing is just one medium of many for this brand, which champions surf/skate/punk/art culture with a fun-lovin' Aussie twist. Check the website for info-plus some truly dope wallpapers.
MORPHINE GENERATION
The military-inspired jackets from this up-and-coming brand are stylish updates of traditional looks. The L.A.-based line was founded in 2003 by a musician and a fashion photographer, meaning it rocks hard and girls dig it.
RSRV
Pronounced "RESERVE," Enyce's new brand debuts this fall with an understated, mature collection that features classic cuts of jackets, knits, and denim. Premium product at an accessible price - we APRV.
BILLIONAIRE BOYS CLUB
Deflate the hate - BBC is moving past pricey tees with stylish pieces like this houndstooth print shirt. Look for more at BBC's two new stores, opening this fall in NYC and Hong Kong.
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