Nike’s Olympic Kick Game

What do you do when you're the biggest footwear company in the world, but your competitor (adidas) lands the official sponsorship of the Olympics? Well, if you're Nike, you sponsor the national teams from both the United States and China instead. In addition to snatching up the two superpowers, Nike worked with the athletes from each sport to create footwear tailored to the event. Many of these sports have never had their own footwear, or have been using outdated technology, so the fact that there is now sport-specific footwear means that other countries will also be adopting the Swoosh for the 2008 Beijing Olympics. Click the thumbnails below to learn about each sneaker.