The Shoe: Air Jordan III (2003)
The Player: Kobe Bryant
When Kobe became a free-agent in terms of what brand would endorse his sneaker, Jordan Brand laced him all season with innovative colorways applied to retro Js. For the 2003 All-Star game however, Kobe kept it classic with the True Blue Jordan IIIs. In the end Kobe raped (slow down we know what you’re thinking) Nike for a cool $40 mil over five years.