MAGAZINE GRAVEYARD
Elemental Magazine
Elemental
“Before Elemental, the unlikely family of hip-hop music, real fashion, intelligent discourse and next-level photography and design weren’t even seen as distant cousins by the media.” (Ed Note: Now if we can just cut 42 characters, that blurb is Twitter-ready!)
1998-2006 | Atlanta
Pitch:
This regional paper went national in the early aughts. Hip-hop on a higher level for the folks who thought XXL did too many Interscope covers.
Notable For:
Bishop Don Magic Juan’s monthly column for “game-challenged” readers!
Death Knell:
It always helps to pay your writers.
Legacy:
Echoes of its design-forward, illustrative covers can be seen throughout the industry.
Rating:
Picked up the torch from all the fallen underground books—until the publishers absconded with said torch. Johnny Blaze!
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