On April 12th, 2008, adidas partnered with Complex to launch the Moe’s ed. 25th anniversary Superstar through an in-store retail event at the famous retail spot in Queens, New York. Hot 97 radio helped promote the event, while DJ Jazzy Joyce held down the event hosting and DJ Don Handz kept the beats flowing. There were also product give-away’s via a series of adidas trivia questions and DJ Don Handz distributed a special mix tape made especially for the event