Complex partnered with AT&T to host the second annual Premium Goods event in New York City. The event featured product showcases from six brands, including Burton, Akademiks, Rockport, Girbaud, RSRV and even USHER (the fragrance line, that is). Hennessy and Heineken provided the drinks while DJ Soul provided the music. The vibe was going so well that later that night, Girbaud's Peter Paul Scott jumped on the turntables to show off his skills.

And what good is a December party with out a charity element? Participating brands donated one premium item, which was auctioned off with proceeds benefiting Sweat Equity Enterprises (www.sweatequityenterprises.org).

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