On April 23rd, 2008, Complex media brought to life the collaboration between leading footwear brand Reebok and the iconic drink Kool-Aid with a co-branded event at Training Camp. The New York event not only celebrated the collaboration between the two brands but served as a showcase for Reebok’s complete line of footwear and products. From 8pm-11pm, consumers at the event enjoyed signature Dewar’s cocktails and Function drinks, while enjoying the sounds of DJ Treats.

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