On April 16th, 2008, Complex Media brought to life the collaboration between leading footwear brand Reebok and the iconic drink Kool-Aid with a co-branded event at Sportie LA. The Los Angeles event not only celebrated the collaboration between the two brands but served as a showcase for Reebok’s complete line of footwear and products. From 8pm-midnight, consumers at the event enjoyed signature Dewar’s cocktails, Heineken beer and Function drinks, while enjoying the sounds of DJ Hukkleberryhound.