On May 15th, 2008, Complex Media brought to life the collaboration between Courvoisier and LRG with a co-branded retail experience called the “Pop-Up Shop” in New York City. The final event of the Tour not only celebrated co-branded designs, personally customized by LRG’s co-founder Jonas Bevacqua, but served as a showcase for Courvoisier’s newest marque, Exclusif™. The first night event featured a tasting and brand education hosted by Bevacqua and the local Couvoisier diplomat, and was immediately followed by a kick-off party where celebrities and consumers sipped on signature Courvoisier Exclusif™ cocktails, while enjoying the sounds of the legendary DJ Just Blaze.