More than 500 guests lined up outside the grand opening of the Boost Mobile store in Brooklyn, NY on Thursday, September 24, 2009. Hot 97’s Funk Master Flex threw down on the 1’s and 2’s while Kid Cudi addressed a screaming crowd by signing autographs and donating $10,000 to the Urban Assembly School of Music and Arts.
SoBe Lifewater hosts its second event in its Summer Friday's series at Stephan Weiss Studios in NYC. The Drive-in Movie Theater theme featured cars by Classic Car Club, EA Wii games, Spike Lee's Passing Strange: The Movie, catering by Lure Fishbar, and custom SoBe Lifewater and Ciroc cocktails.
On Feb 12, Complex and New Era celebrated the launch of the new spring apparel collection at the New Era flagship store in NYC. Over 300 tastemakers got a glipse of the apparel line, drank complimentary Heineken and Heineken Light and created an impromptu dance floor while Dj Mel DeBarge rocked the wheels of steel.
On January 29, Complex partnered with JC Cognac for the Jim Jones "First Listen Session" at Ella Lounge in downtown Manhattan. Event goers sipped complimentary cocktails courtesy of JC Cognac while previewing Jone's new album, Pray IV Reign and listening to a live set from Damon Dash Jr, a.k.a Dj Boogz.
On August 24th, DCMA Collective and Hart & Huntington partnered together for a launch party.
On August 6th, Fox Networks and Complex partnered together to celebrate the DVD release of "Street Kings". Taking place at Element nightclub in Hollywood, CA, over 450 people came out to enjoy a rare performance by legendary Wu-Tang Clan member Raekwon.