When Hollywood wants to shake its collective surgically enhanced ass, there is one DJ best equipped to get those pruned booties shaking-DJ AM. His omnipresence at insider events and his (now squashed) engagement to Nicole Richie give AM cachet rarely associated with men simply in charge of making a dance floor move, though he plays down his status.

"I'm just a DJ who lives in L.A." says the 32-year-old Philly native, born Adam Michael Goldstein. "So I end up working parties that are Hollywood-ish." And Hollywood-ish they are, frequented by power couples like JT and Cameron and Ashton and Demi, and young Hollywood players like Kirsten Dunst. AM also recently opened his own club in L.A., LAX, but he's focused on keeping the A-list bodies moving from his perch in the booth. "In Hollywood, there's so many egos and different personalities," he says. "My rule is majority rules."