If Polow-Freache Jones is anything, it's brash. In his protégé Rich Boy's "Throw Some D's" video, he frolics with a bevy of sexy white girls in the middle of grimy Mobile,  Alabama. "I'm the 'King of the White Girls,'" proclaims the 28-year-old producer who now goes by Polow Da Don. "My boys would give me junk about it, but [the white girls'] head game is on a different level."

Such outlandish statements should be expected from Polow, who grew up "spoiled" and "fly" in the suburbs of southwest Atlanta.
"I was the good-looking pretty boy that played sports and would whoop your ass," he says. As a 14-year-old aspiring rapper (and Kris Kross classmate), Polow met Lil Jon, who eventually helped Polow's group, Jim Crow, sign to Epic in 1997.

By 2003, when Jim Crow was dropped (for the second time), Polow had already shifted focus to production. "Everyone in Jim Crow would do their verses and go home," he recalls. "But I would sit there with the producer all night and tell him how I wanted the song to go." Although he doesn't play instruments, Polow has since crafted hits for a diverse range of stars, like Ludacris ("Pimpin' All Over The World"), Ciara ("Promise"), Fergie ("London Bridge"), and the Pussycat Dolls ("Buttons"). "They're hip-hop beats that feel like Southern beats," explains Polow of his music's mass appeal. "Southern dudes got a great rhythm and energy to them."

Now working with 50 Cent, Nicole Scherzinger, R. Kelly, and Britney Spears, as well as with his own artists Rich Boy and Keri Hilson, Polow has typically grandiose ambitions. "I grew up on good music, and I feel we're lacking that right now," he says. "So it's on me to bring that element back."

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