You can’t create buzz. It’s something that has to come naturally.

You can’t create buzz. It’s something that has to come naturally. That said, the path of an idea from someone’s brain to the lips of cool hunters to the center of the cultural radar screen has a lot to do with savvy, and the guys you’re about to meet know what’s up. They’re the masterminds who bring you the hottest kicks and most outlandish toys, the genre–bending beats and the freshest movies. They run the clubs you’re dying to get into, and turn your comic books into big–screen bonanzas. They know how to take what’s normal and make it essential—a graphic skateboard you crave, a record you’ve got to hear, a sneaker that’ll make you wait in line to drop 150 bucks on. And they do it not for fame or fortune but because they believe. They believe in their ideas, and sure enough, you wind up believing too.

Futura

Craig Metzger

Nicola Siervo

James Jebbia

Avi Arad

Jeffrey Deitch

Hiroshi Fujiwara

David Gale

Steve Hirsch

John Hahn

Diplo

Michael Lau